The Making of Finance and Marketing Expert Lori Senecal

Lori Senecal is the global CEO of CP+B. Her current role is to oversee global growth through managing and coordinating the company’s nine international offices. CP+B has shown tremendous growth since she joined the organization in 2015. Under her tenure, the firm has gained a reputation as one of the modern global agencies, which is innovative, agile and consistent. Before joining CP+B, Lori Senecal was the president and CEO of MDC Partners Network.

Before joining MDC, she served as the CEO and chairman of Kbs+, where she converted the company from a 250-person domestic agency to an international organization with over 900 customers worldwide. Prior to her role at Kbs+, Senecal was the president of McCann Erikson. Owing to her excellent reputation and experience, Advertising Age named her in the 2014’s list of women to watch. Senecal is a graduate of McGill University where she pursued Bachelor of Commerce specialty in marketing and finance.

Lori Senecal’s Role at CP+B

In 2015, Senecal was named the global CEO of CP+B, where she was mandated to oversee the company’s global growth and expansion. Known for her excellent ability to embrace technology, invention, and innovation on an international level, Senecal was appointed to coordinate and manage the organization’s eight international offices.

Over the years, while working for other firms, Senecal has established strategic partnerships, developed cutting-edge business divisions, accelerated international agency growth, and managed accounts of highly reputed companies like Nestle, BMW, and Coca-Cola.

Lori Senecal’s Role at Kirshenbaum Bond & Partners (Kbs)

In 2009, Senecal left her role at McCann Erikson to take over the role of CEO and president at Kbs. The move saw the firm rebrand to Kirshenbaum Bond Senecal and Partners. Her experience at several internationally reputed companies triggered her appointment at Kbs. At that position, she would be responsible for overseeing the agency’s $700 million in billings from global clients such as Diageo, Panasonic, and BMW. Senecal’s departure was a major blow to the stability of McCann Erikson, with the firm losing key portions of its Microsoft account as well as struggling with General Motors.

Lesson from Hollywood Celebrities

In her Huffington Post Interview, Lori Senecal said that she believes that brands can learn a lot regarding marketing from Hollywood stars such as Britney Spears, Amy Winehouse, Jessica Simpson and Lindsay Lohan. Judging from how they hire great stylists, great comebacks, expanding their profile, downsizing and developing significant icons, embracing these skills can never fail a brand.