Lime Crime cosmetics was founded in 2008 and are certified Vegan & Cruelty-Free. That is not what makes these cosmetics unique. What makes these colorful concoctions special is the CEO and founder Doe Deere. She has brought her magical, colorful dreams to life. When she couldn’t find the colors that she loved in the cosmetics available at the time she decided to make them.
Doe was born in Russia and was already an entrepreneur by the age of 13, selling temporary tattoos to friends and schoolmates (https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns). She liked them, she wore them, they wanted them. Very similar to things today. At 17 she moved to New York and joined a band. Joining that band changed her life in more ways than she would have ever thought. That is where she met her Husband as they wrote songs together and promoted the band.
Today she lives in LA and is busy creating, marketing and running Lime Crime Cosmetics. Doe does not believe cosmetics are for looking natural, instead they should be used to express yourself and create a mood. The Lime Crime line of cosmetics are as bold and vibrant as she is. Being an internet company, she truly is the face of the company. The company and Doe have a strong social media presence. One look at her and you will see what Lime Crime is all about. Her look, her mood, her dream.
Doe strongly supports other women owned businesses and entrepreneurship. So what are the secrets to her magically colorful success? No secret. For anyone wanting to pursue their dream her best advice is to “follow your heart”. Find that unique skill, find what you love, and just tune into it. Her lifetime love and passion for bright, bold colors was the heart of Lime Crime. We express ourselves through our clothing, jewelry, how we wear our hair. Make up allows one more area to express ourselves and create a mood.
Doe describes success as having people want to wear your products, reinventing yourself and your brand while remaining true to your values. “Success is making other people happy“.