Fabletics is one of the few enterprises that took advantage of the power in numbers at an earlier time, and it is now reaping the massive benefits of such a move. The fashion business has never been any competitive before when compared to today’s digital era. The internet has changed business operations in nearly all sectors of any economy. When a company avails clients with products irrespective of their location, then the customers will make a move and start purchasing the goods at their comfort.
When very many people come together, sharing of information becomes very easy, and it creates some sought crowd power. Such is the concept that e-commerce adopts. Fabletics was launched in 2013, and since the time that enterprise was incepted, it has made over 235 million dollars in sales value and acquired over 1 million subscribers. The good thing with subscribed customers is that you are almost sure that they will always come back to make more purchases.
Additionally, it is possible to keep in touch with them, thereby, making it easy to understand the different trends that develop within the fashion market. Client review is a powerful tool, and most enterprises may not have realized this, but not only does it attract more customers to the business, but it also helps the company to understand its position relative to the market. It is possible to change various operational methodologies so that they can be in line with the highly dynamic client needs.
Likewise, consumer review that has been collected over an extended period makes it possible for an entrepreneur to understand the market trends, and in that case, predicting the future becomes easy. Great reviews bring about great power as a business can boost the general image of the enterprise. Fabletics supplies clients with different fashion products such as dowdy Capri, Lessee high waist Capri, and Leisure Apparels.
Fabletics is continually expanding its boundaries to more countries to ensure that product availability is assured for clients. The business experienced a 43% increase in the value of sales for the financial year 2016, and this indicates how well the company is performing in the global market.
The social media plays a huge role in influencing today’s market as it is allows sharing of information on a platform that can be viewed by very many people at once, therefore, getting users to spread information through any social media platform ensures that a company is on the right path to success. As for Fabletics, it has 21 million followers on Twitter and this provides the company with a great marketing tool.